Ramblings

If You Don't Tell Your Story, Someone Else Will Make One Up

Jackie Campbell

Why the story you're not telling doesn't stay empty, even though you never said a word. On the instinct to fill gaps, letting the market write your story for you, and why the fix isn't better copy.

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Why You Can't Just Stop and Enjoy What You Built (Trust Me, I've Tried)

Jackie Campbell

Why you can't just stop and enjoy what you've built: what a boat refit up the WA coast taught me about breaking the habit of always chasing next.

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The Business Drift: Why Narrowing Your Niche Feels So Exposing

Jackie Campbell

Why narrowing your niche can feel risky, even when nothing about your business is actually wrong. On business realignment, niching down, and the fear that shows up when no one's making you change.

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